How to Name Your Trucking Company

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Ideas and Requirements for Trucking Company NamesHow To Name Your Trucking Company | How to Find Trucking Company Names

Congratulations on deciding to go into business for yourself, take control of your destiny, and start a trucking company. You’re starting the process of getting your authority and DOT number, but first you need find a good trucking company name. Sounds simple, right? Keep in mind that your company name is an important decision and can be critical to your business strategy. These tips are designed to help you think of the best business name for you.

Thinking of Trucking Company Names

Get together with your friends and family and do some brainstorming. Write down any words you think describe your trucking company. Don’t restrict yourself too much and be as creative as possible. The words and ideas generated will help you think of good trucking company name ideas. You can then narrow it down to a list of your favorites.

Business Goals

What do you want people to think of when they hear your trucking company’s name? Do you want to sound professional or trustworthy? Thinking about your trucking company’s goals can help you answer these questions and come up with some keywords to use in your trucking company’s name. Remember to choose words that will help you attract the kind of customers you want to work with.

Company Formation

If you plan to form your trucking company as a corporation, it needs to have a corporate designation such as Corp or Inc. in the title. If your company is an LLC, you must similarly include a designation such as LLC. If you plan to form some type of limited partnership, your state will probably require similar wording in the name of your company. These naming requirements help your customers to know what kind of business entity they’re working with and avoids confusion.
Remember, if you are forming a company, you can’t have a name that’s too similar to another company already formed in the same state. Some states have stricter views of what’s considered to be “similar,” so check your state’s database to make sure your new company’s name doesn’t cause confusion. Some states may charge you to search their business name database.

Picture It

Imagine your trucking company’s name on a truck, as a logo, on paperwork or in an email address. Is it too long or complicated? Can you say it easily over the phone? When picking what to name your business, try to avoid long or confusing names to make things as easy as possible for you and your customers.

Avoid Replicas

If you develop a name with a logo, it’s a good idea to check with the U.S. Patent and Trademark Office’s trademark search tool to make sure your company’s name and logo isn’t too close to one that’s already been trademarked.

Make It Unique

There are around half a million trucking companies in the United States today, so it’s safe to assume that common trucking company names, like Smith Trucking LLC, are probably not going to be available when you register your company in your home state. You don’t want to get set on a name only to be told it’s unavailable. Think about how common your trucking company name idea is before fully committing.

Types of Trucking Company Names

Family Name

Giving your trucking company a family name can help you build a legacy in the trucking industry. If your dream is to pass your business on to the next generation, having a family-named business can help ensure that your company’s legacy in the industry continues. Some customers might also appreciate working with a “family-run” or “family-owned” business.

Location

If you plan to focus your trucking company in a specific geographical area, you might consider a trucking company name specific to where you plan to operate. This might appeal to customers who want to work with local carriers to haul their freight. Before you choose this option, think about any expansion plans you have for your company. You don’t want to limit yourself to the area you start in if you plan to haul in other regions or states.

Types of Freight

If you’re going to specialize in reefer, hazmat, heavy-haul or other specific types of freight, you might want to consider including the type of freight you plan to haul in your list of trucking company name ideas.

Unique

Do you want your trucking company to stand out from the crowd? Consider unique trucking company names that speak to your company’s culture or personality. It might make your company’s name be more memorable to customers.

Mistakes to Avoid When Naming Your Trucking Company

Picking a Name That’s Too Common

Your customers want to know they’re working with your company, so having a name that’s too common, like ABC Trucking LLC can cause confusion. It’s important for your trucking company name to be memorable, so try to avoid a name that sounds too similar to other trucking companies.

Choosing a Cliché Name

Some examples of trucking industry clichés are speedy, big rig, and haulin.’ These words or expressions aren’t descriptive and don’t tell your customers what’s unique about your business. Try to think of positive words and metaphors that describe your trucking company and you’re likely to come up with a well-conceived name.

Involving Too Many People

Everyone has an opinion! Asking for too many from family and friends can result in an overload of options that can steer you away from your business objectives. Stick to involving only a few key people that understand your business goals and can provide strategic, smart opinions.

Get Some Feedback

Once you have a few ideas, share your favorite trucking company names with colleagues, friends, and family members to see how they respond. This can help you narrow your list down to your top choice.

Now that you’ve got a name, let us help you start your trucking company! Give us a call at 855-369-2739. To learn more about what to expect in your first year of trucking, download our free white paper and subscribe to our channel on YouTube.

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