Customer Service for the Long Haul
Ramo Carriers Expands Beyond the Borders
Ramo Carriers Drives Diversity to Expansion
Omar Gonzalez formed Ramo Carriers in 2011 and began factoring with Apex in 2012. The company owns one truck and leases another 11. Smartly, Omar makes sure Ramo is available to haul a little bit of everything, including rolls of paper, machinery, and medical supplies. That diversity has helped Ramo expand â literally. Currently housed in an apartment, the entire living room is the Ramo office, Omar is eyeing a move soon.
âIt started actually from one of the living rooms that we have, and my sonâs bedroom and it started growing and getting a little bit bigger and I needed more space,â he says.âI went to my garage and I turned that garage into an office and now weâre here at an apartment. Iâm growing out of this apartment as we speak.â
A Fence Inspires Great Customer Service
Ramo Carriersâ origins go back to 2009, when Omar was the general manager at a trucking company. There was a fence surrounding the company offices in need of repair. The fence needed to be fixed so the company could pass certification. That fence would become the inspiration for Omarâs vision when he formed Ramo Carriers. He wanted a trucking company in top shape, from the trucks to the fence, because a company in top shape delivers excellent customer service. Ramo Carriers logo on truck Ramo Carriers, like Apex Capital, knows that without world class customer service, you have nothing.
Ramo Seeks Apex Professionalism
Omar wanted to kick Ramo Carriers up to the next level, so he was open to factoring. âI became connected with Apex through a friend,â he says. âHe recommended a factoring company and he mentioned Apex, that itâs a professional company and provides the services that I needed at the time when I was growing. I started investigating more about it and it evolved from there.â
Working with Account Executive Huriel Saldivar
Omar has developed a tight-knit working relationship with his Account Executive, Huriel Saldivar. Huriel Saldivar, Apex Capital Account Executive At Apex, we make sure all our clients have a dedicated account executive that understands you and your company and takes care of your factoring and cash flow needs. Huriel and Omar communicate daily, and their interaction is casual and warm like family instead of business to customer. âWe as a company provide a service and we have to give very good customer service to our clientele,â says Omar. âWe have to deliver on time, we have to pick up on time, we have to turn in goods. Mr. Huriel provided the same level of service in return as the attention that I needed for my company to grow. Heâs kind of like a family member of Ramo Carriers; Iâm also a family member of Apex. That is what I call my foundation, my financial foundation.â
Huriel, similarly, immediately immersed himself in Ramo Carriers to better understand Omarâs goals. He gave Omar and Ramo signature Apex personal attention.
âIâm not going to just process this invoice, Iâm going to get to know him,â says Huriel. âbecause at the end of the day, weâre not going to treat our clients as a number. We are business partners; weâre a team.â
The Magic of Apexâs Account Management Portal
Omar regularly uses Apexâs Account Management Portal (AMP) where he finds everything about Ramo Carriers at his fingertips. This saves him time and provides him with consolidated information just a click away. âI can turn back and go into their system,â says Omar, referring to AMP, âand I can see what Iâve done for the past four or five or six years,â especially his factored freight bills. âEverything is stored in there,â he adds. But clearly AMP isnât the only thing about Apex that Omar values. âThey are very professional in their customer service, in their management. The attention is well above and beyond what I have seen from other companies. I would choose Apex anytime anywhere.â
Customer Service is No. 1
âThatâs what makes them different than the competitors out there â customer service,â says Omar. âCustomer service will make you shine or will make you fail, but if you have a very good positive attitude towards giving that customer service, thatâs what makes a company different, thatâs why people go after you, they ask for your services. Iâm still with Apex, I donât plan to change.â