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Customer Service for the Long Haul

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Omar Gonzalez, Owner

Ramo Carriers Laredo, Texas

Ramo Carriers Expands Beyond the Borders

Ramo Carriers Drives Diversity to Expansion

Omar Gonzalez formed Ramo Carriers in 2011 and began factoring with Apex in 2012. The company owns one truck and leases another 11. Smartly, Omar makes sure Ramo is available to haul a little bit of everything, including rolls of paper, machinery, and medical supplies. That diversity has helped Ramo expand-literally. Currently housed in an apartment, the entire living room is the Ramo office, Omar is eyeing a move soon.

«It started actually from one of the living rooms that we have, and my son’s bedroom and it started growing and getting a little bit bigger and I needed more space,» he says.»I went to my garage and I turned that garage into an office and now we’re here at an apartment. I’m growing out of this apartment as we speak.»

A Fence Inspires Great Customer Service

Ramo Carriers’ origins go back to 2009, when Omar was the general manager at a trucking company. There was a fence surrounding the company offices in need of repair. The fence needed to be fixed so the company could pass certification. That fence would become the inspiration for Omar’s vision when he formed Ramo Carriers. He wanted a trucking company in top shape, from the trucks to the fence, because a company in top shape delivers excellent customer service. Ramo Carriers logo on truck Ramo Carriers, like Apex Capital, knows that without world class customer service, you have nothing.

Ramo Carriers

Ramo Seeks Apex Professionalism

Omar wanted to kick Ramo Carriers up to the next level, so he was open to factoring. «I became connected with Apex through a friend,» he says. «He recommended a factoring company and he mentioned Apex, that it’s a professional company and provides the services that I needed at the time when I was growing. I started investigating more about it and it evolved from there.»

Working with Account Executive Huriel Saldivar

Omar has developed a tight-knit working relationship with his Account Executive, Huriel Saldivar. Huriel Saldivar, Apex Capital Account Executive At Apex, we make sure all our clients have a dedicated account executive that understands you and your company and takes care of your factoring and cash flow needs. Huriel and Omar communicate daily, and their interaction is casual and warm like family instead of business to customer. «We as a company provide a service and we have to give very good customer service to our clientele,» says Omar. «We have to deliver on time, we have to pick up on time, we have to turn in goods. Mr. Huriel provided the same level of service in return as the attention that I needed for my company to grow. He’s kind of like a family member of Ramo Carriers; I’m also a family member of Apex. That is what I call my foundation, my financial foundation.»

Huriel, similarly, immediately immersed himself in Ramo Carriers to better understand Omar’s goals. He gave Omar and Ramo signature Apex personal attention.

Huriel Saldivar | Apex Account Executive

«I’m not going to just process this invoice, I’m going to get to know him,» says Huriel. «because at the end of the day, we’re not going to treat our clients as a number. We are business partners; we’re a team.»

The Magic of Apex’s Account Management Portal

Omar regularly uses Apex’s Account Management Portal (AMP) where he finds everything about Ramo Carriers at his fingertips. This saves him time and provides him with consolidated information just a click away. «I can turn back and go into their system,» says Omar, referring to AMP, «and I can see what I’ve done for the past four or five or six years,» especially his factored freight bills. «Everything is stored in there,» he adds. But clearly AMP isn’t the only thing about Apex that Omar values. «They are very professional in their customer service, in their management. The attention is well above and beyond what I have seen from other companies. I would choose Apex anytime anywhere.»

Customer Service is No. 1

«That’s what makes them different than the competitors out there-customer service,» says Omar. «Customer service will make you shine or will make you fail, but if you have a very good positive attitude towards giving that customer service, that’s what makes a company different, that’s why people go after you, they ask for your services. I’m still with Apex, I don’t plan to change.»

Written by Mario Tarradell