How to Choose a Great Trucking Company Name

If you want to start a trucking company you’re going to need a name if you think that you can just pick a name, register it, and it’s done we’re sorry to tell you that it’s actually not that simple. There are some small naming requirements. But don’t worry! That’s why we have a few easy do’s and don’ts to help you find the perfect name for your trucking company.

Use a Company Designation

The first do is to include the company designation in the name of your trucking company if you’re setting your trucking company up as a corporation, LLC, or a limited partnership. Your state might require it putting your company designation helps your customers know what kind of business they’re working with and avoids confusion some of these examples would be LLC, Corp, Inc, and Ltd.

Don’t Be Cliché

The first don’t — don’t use a common or cliché name something like…

Hello, semi-fast transportation how can I help you?

Two trucking companies operating within the same state can’t have the same name or even one that’s too similar. How are you supposed to know if the name you’ve chosen is too similar? You can check your state’s database to make sure that your name won’t be rejected.

Visualize It

The next do: imagine the name of your trucking company on the side of a truck, on paperwork, or in an email. Also, what would it sound like saying it over the phone?

Hello this is Frankie with Francisco Louis Ledesma Jr. Transportation calling about my latest invoice.

Think about it as if you’re already running your business can you say the name easily over the phone? Is it hard to spell or pronounce? What abbreviations are there? Making things as easy as possible might benefit you and your customers in the long run.

What you don’t want to do is use illegible fonts when creating your company logo. When you’re getting ready to put your logo on your truck make sure that you use a font that’s easy to read. It’s a good idea to avoid script fonts or fonts with a lot of little details.

Ready to Get Started?

I still have one more do and don’t but first, I want to know, do you want to start a trucking company but don’t know where to start? The Apex Startup Program can help! Our program helps you form your business entity, complete, and file the registrations to get your motor carrier operating authority. But wait there’s more! We also provide helpful resources for a successful first year. To get started today give us a call at 855-211-0929 or learn more here.

Make it Personal

Okay now back to our list the next do is to think of ways to personalize your trucking company’s name. The name of your trucking company is the first thing your customers are going to see, and you want to make a good first impression. You can personalize your name by including a family name, the location where you plan to haul, and even the type of freight you’re going to specialize in. Some examples of this are Midwest-Trucking Services Inc or Reliable Long-Haul Transport LLC.

Too Many Cooks in the Kitchen

The next don’t is, don’t involve too many people when deciding on a name!

What about you’re kind of a big deal trucking? What about “Beep Beep” trucking you know because… or even sloth transportation because sloths are cute and awesome… I know! Always Late LLC!

Hearing ideas from others is great when you’re in the beginning stages of coming up with a name for your trucking company but not when you’re narrowing down your options. Involving too many people can steer you away from your business objectives, instead involve a couple of people who know your business goals and will provide helpful feedback.

I’ve got one last piece of advice for you. Remember, if you come up with a name and you have to question it don’t use it!

That’s it! I hope that helps you come up with a name for your trucking company, check out our blog for more information.