Our president, David Baker, created Biff. Biff is the character you’ve probably seen on the mail we send you and on our website. He is the face of Apex.
However, he’s more than just our mascot. He represents Apex and all that we stand for. At Apex, we believe honesty, quality service, and teamwork are not only a few qualities that make us different but truly makes us unique.
Biff holds cash because it’s what we do – provide you with cash to keep your business running. After all, if you’re not running, we aren’t either.
- Official Name: Biff
- Created: November, 1995
- Hometown: Fort Worth, Texas
- Languages: English, Spanish, Turkish, and German
- Favorite Food: Mexican – Fort Worth has some great Mexican restaurants!
- Favorite Sports: Golf, Softball, Kickball, and attends a weekly Boot Camp class
- Favorite Movies: Transformers, Smokey and the Bandit, Convoy, White Line Fever, and Talladega Nights
- Favorite TV Shows: Trick my Truck, Ice Road Truckers
- Favorite Road Songs: Road Hammer, Chicken Lights & Chrome
- Known For: Black hair, the cash he holds, and his bubbly personality
- You might not know: Even though Biff is a fictional character, many people call in to Apex to speak to Biff.
To experience the real Apex difference, call us! 1-800-511-6022 No gimmicks. Just real people helping real truckers. It’s what we’re passionate about…helping you succeed.
